This group is aimed at the BID Manager and/or the Marketing specialist and focuses on ensuring that BID teams can share best marketing and communication practice from within the BID world and from other sectors to make sure that BIDs stay abreast of the rapid innovations and changes in how we communicate to maximise return on investment for levy payers.
Examples of subjects previously covered in the Marketing Forum are:
Creating a communication strategy to engage your levy payers | The value of a destination brand | Data – and BIG data – what do we do with it | Events – how to create an engaging event on a low budget | Demonstrating marketing strategies and ROI | BID-led destination publications |
2016 Meeting Dates: Wednesday 27th January (London, tbc) | Wednesday 22nd June (Nottingham, tbc)
17th June 2015 – Marketing Forum Notes