Inspiring Quality and Innovation in the BID industry

Currently chaired by Stephen Ashworth, the Advisory Board helps to focus the strategic direction of the BID industry and identify key priority areas for debate. Board members are derived from our membership and include nominated representatives from stakeholder members plus a variety of BID representatives from three categories; First Term, Renewed and Premium Member, who are elected bi-annually.


Stephen Ashworth Dentons

Stephen is in charge of a broad based planning and regulatory practice acting for both the public and private sectors. Stephen has worked on projects including the Dome, Kings Cross, Liverpool One and Eastern Quarry. He Chaired the Circle Initiative which funded five central London BIDs and advised the British Property Federation on the Community Infrastructure Levy. His extensive practical experience is complemented by having worked on secondment for two years at Sainsbury’s and by a year as a Visiting Fellow at the Lincoln Institute of Land Policy, Cambridge, Mass, USA, researching American practices on the private funding of infrastructure, town centre renewal and planning issues.

Elected Places

Andy Godfrey Boots UK

Andy began his retail career in store operations, working as a manager within store and regional teams for more than 15 years. For more than a decade, as Public Policy Manager for Alliance Boots, he has represented both the company and the retail sector across the UK, influencing and interpreting the impact of public policy on retailing and town centres. He is also Chairman of the Local Government Policy Advisory Groups at the British Retail Consortium and the Heart of London Business Improvement District. Andy is also joint author of the British BIDs Nationwide BID Survey.

Ed Cooke British Council of Shopping Centres

Ed is Executive Director at BCSC, responsible for the organisation’s public policy and government engagement programmes. Previously Ed worked for the British Retail Consortium (BRC) where he led on property and planning campaigns. Prior to working for the BRC, he worked in the civil service for 4 years in the Department for Constitutional Affairs and the Department for Trade and Industry. Edward has an MSc in Public Policy from UCL.

Jim Hubbard British Retail Consortium

Jim Hubbard is Policy Adviser at the British Retail Consortium shaping its high street and town centre policy.  As part of the role he manages the BRC’s Local Government Policy Action Group made up of influential retail leaders who explore the interrelationship between local communities and retailers.  He has written reports on fostering growth and creating economically successful places.  Before earning an MSc in Sustainable Urbanism from University College London Jim worked for a U.S. Member of Congress in Washington, DC.

Roger Hayes The Green Brain

A founding Partner of The Green Brain, Roger has worked across the UK and internationally and with several other agencies over the years. For twenty five years he has assisted high profile clients with public affairs, corporate communications and change consultancy. Roger has been Leader of Kingston council and was Executive Member for Economic and Strategic Development there when Britain’s first BID went through. He is the British BIDs Communications Partner.

Simon Loomes The Portman Estate

Simon is the Strategic Projects Director for The Portman Estate. His responsibilities include the delivery of the Estate’s major development schemes as well as the management of head lease development activity.  He covers the Estate’s area-wide strategies including town planning, stakeholder engagement and public realm. The Portman Estate is a founder member of the Baker Street Quarter BID which Simon continues to chair as well as being vice-chair for the Edgware Road Partnership. Simon is also a member of the West End Partnership Public Realm Group and the New West End Company Property BID Committee.

Marc Myers Intu

Marc is General Manager of the Intu Lakeside shopping centre and prior to this was the Centre Manager at Intu Bromley and the Exchange in Ilford. He has been in the shopping centre industry for 7 years following a career predominantly in retailing and for most of this time with Marks & Spencer where he rose to become Store Manager before embarking on a career change within their business within the Homeware Buying Team. Marc is chair of the Bromley BID working group and chair of the British BIDs Chairs Forum

Shaun Bailey Jacob Bailey

Shaun Bailey is founder and Chief Executive of two multi-award winning direct, digital and creative agencies, Jacob Bailey and White Space. Having worked with international, national and SME brands, cultures and businesses for over 20 years, Shaun has built up an extensive knowledge of what successful marketing and creativity looks like and its place at the heart of commercial strategy. Shaun is the elected Deputy Chair of the Direct Marketing Association (DMA), the largest marketing trade body in Europe. Shaun is also the Chair of the British BIDs Marketing Forum.

Jordan Jeffery Jones Lang LaSalle

Jordan joined JLL in March 2011 and was promoted to Head of Retail Management in December 2013;  Leading the Retail Management business with some 175 shopping centres, leisure schemes and retail parks across the UK.  With over 12 years’ experience in retail, office and mixed use management working in the agent and advisory capacity for a range of client owners on property management, development and asset management.  Jordan brings a wealth of experience and knowledge of the latest market intelligence, innovations and trends.

John Fletcher Nationwide

John is Real Estate Manager at Nationwide, based in Swindon. He is also the representative of the Inter Bank Rating Forum (IBRF), which is a ratepayer’s forum comprising representation from most of the financial community in the UK and includes the major Banks and Building Societies. The IBRF Members’ property interests are located in virtually every town and city in England, Wales, Scotland and Ireland.

Georgina Dawkins Urban Grain Consulting

Georgina has been working with BIDs since the legislation was first drafted in 2004. She worked on The Circle Initiative in central London and the pan-London BIDs programme between 2004 and 2007, sharing knowledge between developing and formal BIDs and local authorities. Georgina has run several successful ballot campaigns and undertook area-wide feasibility studies, business consultations and managed stakeholder liaison and assisted in the set-up of the national British BIDs industry body and the Accreditation scheme. After a five year period at Team London Bridge, she set up as an independent consultant and is part-time Head of Operations at Croydon BID.

Nominated Places

Penny Alexander Baker Street Quarter Partnership (Premium Member BID)

Penny has been involved with BIDs since 2000, working initially with the Circle Initiative developing early BID pilots in London. She went on to become Chief Executive of The Holborn Partnership BID (now inmidtown), which she led from a small, informal association to a highly respected and advanced BID. Prior to taking on her current role at Baker Street Quarter Partnership, Penny worked on the London BIDs and British BIDs programmes as a Senior Associate providing consultancy support and training to developing, established and renewing BIDs.

Matthew Sims Croydon BID (Renewed BID)

Matthew is the Chief Executive of Croydon BID and is passionate about the value and impact that BIDs can have and the growing momentum that has naturally been created through their success. He is a marketing and communications expert, developing brands, campaigns and profile to support the success of an organisation. He has been an influential member within the Croydon business community for over eight years.

Sarah Porter Heart of London Business Alliance (Premium Member BID)

Sarah is Chief Executive of Heart of London Business Alliance and has led her organisation to become the first UK BID voted in for a third term, for the Leicester Square to Piccadilly Circus area and extended its geographical remit to include Piccadilly & St James’s. This demonstrates how BIDs unite business communities, champion collective goals and deliver tangible benefits. Sarah is a believer in the power of partnership and has proudly supported the pioneering British BIDs Accreditation and BID Academy.

Russell Downing Newbury BID (First Term BID)

Russell was appointed as Managing Director of the Newbury BID Company in 2012 following a successful twelve month campaign to deliver a Business Improvement District for Newbury. Prior to this, Russell established himself within the food retail industry overseeing retail outlets in London & Bristol and a nationwide box scheme. Russell’s business acumen and entrepreneurial spirit was achieved through a background in the hospitality industry, managing both city centre hotels in London’s West End, and smaller properties across the South of England and Wales. Russell is a graduate of the British BIDs Academy.

Stefan Gurney Norwich BID (First Term BID)

Stefan Gurney is the Executive Director of Norwich BID, which was developed out of a long established city centre partnership. He is focused on providing leadership, management and accountability for the Norwich BID working in association with local and national stakeholders. Prior to this role he was the City Centre Manager with Norwich City Council for over five years. In previous roles he also worked with Compass Group, Sainsburys, Virgin Cinemas and lastly with Rentokil Initial as a regional business manager.

Christopher Turner Winchester BID (Renewed BID)

Chris has been the Executive Director of Winchester BID for four years, and took it through its first renewal. He is an academic and an economist and as the Executive Director of the BID is now seeking EU funding for a range of BID projects in waste, start-up space and an ‘intelligent city’ scheme, by linking with other towns across Europe. He is also looking at incubator space start-up funding from the new LEPs.
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